Which of the following is a finding that British researchers identified as a reason why nonprofit brands do so well in the trust dimension?
a. Nonprofits are spending lots of money on branding – more than some for profit organizations
b. Nonprofits deal with simple, logical value propositions equally apparent to all
c. The nonprofit organizations' missions are of high social value
d. Branding increases budgets of nonprofits, and people trust wealthy organizations
e. Nonprofits are inherently differentiated, so branding works easily
C
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