What makes a movie profitable? In a brief essay, discuss the major elements that decide whether a movie will be a financial success.

What will be an ideal response?

In addition to the quality of the movie, the cost of promotion and the cost of making the movie make a huge difference in profitability. A movie can lose money with a box office of $90 million and make money with a box office of $10 million. Review the material on pages 199–200 for a full discussion of the issues here.

Communication & Mass Media

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The common folk sayings "opposites attract" and "birds of a feather flock together" illustrate beliefs about the contradictory nature of personal relationships

Indicate whether the statement is true or false

Communication & Mass Media

Strategic communication in a leadership context should

a. not occur over time, but make a focused impact for a target goal. b. only be used by the leader in charge. c. direct attention to immediately accomplishing the task at hand. d. direct attention toward the vision and organizational values.

Communication & Mass Media