Which of the following characteristics best distinguishes a government entity from a business entity?
A. Governments operate in a very small section of the economy while businesses operate globally.
B. Cost analysis and other control and evaluation techniques are essential to ensure that resources are used economically and efficiently.
C. Those contributing resources to the entity do not necessarily receive a direct or proportionate share the services.
D. Businesses must acquire and convert scarce resources while governments can demand whatever they need.
C
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Unlike public relations, ________ messages are by definition paid marketing communications
A) word of mouth B) publicity C) advertising D) viral marketing E) two-way marketing
What type of mathematical programming model is required for the problem described in Table 10-6?
A) An integer programming model B) A goal programming model C) A nonlinear programming model D) A zero-one integer programming model E) A mixed-integer programming model