The Bledsoe Marketing Research group has been hired to administer a series of questions to shoppers in a local mall. If questions on the survey questionnaire have only two possible responses (such as "yes/no" ), what type of questions are these?

What will be an ideal response?

Questions of this type are closed-end questions that are dichotomous in nature.

Business

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This is the systematic process for recognizing differences in the relative worth among a set of jobs and for establishing pay differentials accordingly

A) job analysis B) job content C) job evaluation D) job-relatedness

Business

Business-to-consumer (B2C) e-commerce in the United States:

A) has grown at double-digit rates between 2010 and 2016. B) has less revenue than C2C e-commerce. C) now constitutes over 50% of the overall U.S. retail market. D) is growing more slowly as it confronts its own fundamental limitations.

Business