Effective sourcing processes within a firm can improve profits for the firm and total supply chain surplus in a variety of ways

Business marketers have a broad customer base and a large number of buyers compared to consumer marketers

Indicate whether the statement is true or false

Customer equity is:

a. a high tech firm's most valuable resource. b. primarily determined by the cost to acquire new customers. c. almost impossible to calculate. d. most appropriately calculated at the market segment level. e. the net present value of the cash flows associated with a particular customer or segment.