Which of the following would most likely be included in the written materials prepared by PR professionals to reach and influence target markets?

Which is NOT a characteristic of policies?

A) let both employees and managers know what is expected of them B) provide a basis for management control C) allow coordination across organizational units D) reduce the amount of time managers spend making decisions E) represent the basis for allocating resources

A sign(s) of increasing earnings quality is(are):

A) improving gross margin/sales ratio. B) declining operating expenses compared to sales. C) improving operating earnings/sales ratio. D) all of the above.