What is the most effective way to persuade an audience, to encourage them to remain convinced over time, and to resist counterarguments in the future?

a. with psychological proof
b. with logical proof
c. with credibility proof
d. with emotional proof

Answer: b

Communication & Mass Media

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For Mexicans, authority is perceived to be inherent in the individual, not the title

A. True B. False

Communication & Mass Media

A complete apology includes all of the following EXCEPT

a. offering an excuse that denies responsibility. b. acknowledging the severity of an offense committed. c. taking responsibility for the offense. d. offering penitence or restitution. e. promising appropriate future behavior.

Communication & Mass Media