_____ is the cost of reaching one member of the target market
a. Cost per click
b. Cost per thousand
c. Pay for order
d. Pay for placement
ANSWER: b
Cost per contact, also referred to as cost per thousand, is the cost of reaching one member of the target market. Advertisers use this to compare media vehicles, such as television versus radio or magazine versus newspaper.
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Law in the United States is derived primarily from
a. constitutions, statutes, and ordinances. b. court decisions. c. administrative regulations. d. all of these.
Mark contributed property to the MDB Partnership in 2012 . At the time of the contribution, the basis in the property was $40,000 and its value was $50,000 . In 2016, MDB distributed that property to partner Dara. Because this is a distribution of precontribution gain property, MBD (the partnership) may be required to recognize a gain that is allocated to all of the partners
a. True b. False Indicate whether the statement is true or false