Delta and Northwest Airlines merged in April 2008, creating an airline with a fleet of 800 planes. The merger took place amid widespread concern about rising fuel prices
What type of merger took place between Delta and Northwest? Explain this type of merger.
The Delta and Northwest merger was a horizontal merger, as both companies were airlines competing for the same customers. In a horizontal merger, two companies that share the same product lines and market and are in direct competition with each other combine forces.
You might also like to view...
AT&T, GE, Samsung, Shell Oil, and others have engaged in a(n) ________ exercise by sponsoring the Innovation Challenge, where top MBA students compete in teams to address company problems
A) crowdcasting B) syndication C) net monitoring D) product-preference E) advertising evaluation
Which of the following approaches to conflict will allow all sides to satisfy at least part of their goals, and minimize losses for everyone?
A) Brainstorming B) Groupthink C) Win-win D) Win-lose E) Lose-lose