What type of strategy does IKEA follow?
What will be an ideal response?
IKEA follows a transnational strategy and so tries to capture the benefits of global scale efficiencies while remaining responsive to local conditions.
Business
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During the 1980s, the trend was for _____ protectionism around the world.
Fill in the blank(s) with the appropriate word(s).
Business
Agents who work to get their celebrity clients exposure on TV or perhaps a starring role in a movie are practicing ________
A) idea marketing B) relationship marketing C) people marketing D) social marketing E) prestige marketing
Business