One advantage of franchising is that the different franchise outlets can have similar quality

Which statement is not true about insurance sales?

A. Mass marketing techniques usually involve selling insurance without the use of an agent. B. Brokers represent insurers in negotiating coverage with various insureds. C. Insurance agents are not authorized to sell life insurance. D. An agent or broker must exercise care when using apparent authority during the sales process.

According to the text, the most logical budget-setting method in advertising is the ________ method

A) adaptive-control B) objective-and-task C) competitive-parity D) affordable E) percentage-of-sales