As a firm increases in size, shareholder wealth automatically increases as well

Suppose, as a marketing manager of a firm, you have planned to conduct a market research using qualitative measures

For the purpose of developing consumer insight you have distributed among the respondents a picture of a man and woman in a coffee shop, and have asked the respondents to make up a story about what is happening in the picture. Identify and define the type of question used in this case.

People in the United States place a greater emphasis on history and do not like change as compared with people of Asian and Latin cultures

Indicate whether the statement is true or false.