Which of the following statements about forecasting is FALSE?
A) The forecasting horizon should be at least as long as your strategic plan.
B) The longer the time horizon the more inaccurate the forecast will be.
C) There is an inverse relationship between forecast accuracy and time.
D) Product life cycle influences the length of the forecast.
E) The longer the time horizon the more accurate the forecast will be.
E
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A salesperson complying with a sales manager's request because the sales manager said "Don't ask me why, just do it please" is an example of which kind of power?
a. legitimate b. expertise c. referent d. coercive e. reward
In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment, the marketing manager for Sony decided to use the billing information Sony has for these national retailers. This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change. In doing so, the marketing manager for Sony utilized which one of the following?
A) a rolling audit B) a functional system C) an expert system D) a decision support system E) a marketing information system