As noted in the book, some skeptics feel that accommodating diversity requires dumbing-down or lowest-common-denominator strategies. However, the authors claim that in their experience, rethinking interface designs to accommodate these diversity situations will result in a better product for all users. Give an example of a product that meets the specific needs of a certain group of people, yet gives all users a better experience.

What will be an ideal response?

One answer could be Automated Teller Machines (ATM) seen in ethnically diverse neighborhoods, allowing the user to select the language before continuing to interact with the machine. Chapter 6 goes into detail via a Case Study on ATM design.