Who proposed a public relations model that is still used today?
a) Edward L. Bernays
b) Phineas T. Barnum
c) Jenny Lind
d) Douglas MacArthur
a
Communication & Mass Media
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In her speech conclusion, Milena began to slow her speaking rate and moved out from behind the podium to make a final impassioned plea. In this example, Milena was using nonverbal cues to
a. overcome her speaking anxiety. b. introduce her subject. c. capture her audience's attention. d. signal the end of her speech.
Communication & Mass Media
To commemorate an anniversary, a marketer for Bell Labs will give a speech on three scientific achievements by Alexander Graham Bell. Which pattern should she use?
a. spatial b. who? what? where? when? and why? c. pro-and-con d. topical
Communication & Mass Media