A marketing mix typically encompasses _____ strategies
a. pricing
b. divestment
c. anti-competitive
d. trade restraint
ANSWER: a
The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
Business
You might also like to view...
Under no circumstances can an organization authorize or ratify unauthorized acts of its officers
Indicate whether the statement is true or false
Business
Of all the possible stakeholders, the three primary ones are
A. the government, the community, and the customers. B. the customers, the employees, and the owners. C. the creditors, the investors, and the employees. D. the suppliers, the customers, and society at large.
Business