A successful marketing innovation begins with:
a. the invention of new technology
b. the identification of a need
c. improved content that attracts a new audience
d. none of the above
b. the identification of a need
Communication & Mass Media
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The "star" network is usually satisfying to members because
A. everyone has a defined role. B. the organization is settled first. C. the rules are clear. D. everyone can communicate with everyone else. E. the seating arrangement is face-to-face.
Communication & Mass Media
The linear or transmission model of communication consists of
A) two-way communication. B) communicators as both senders and receivers. C) a group communicating. D) communication in a single direction.
Communication & Mass Media