The metaphor used to reinforce the important concept of a vision is

When writing a backgrounder, it is important to include ________

A) comparative information about a competitor's product B) details about a product's history and its current relevance C) persuasive concepts regarding the use of a firm's product D) personal opinions about an organization and its products E) extensive statistics and data about an organization's products

Many public relations counselors predict which one of the following?

A. A diminishing need for outside public relations counsel B. Less resistance to outside advice by insiders C. Fewer large centralized internal public relations departments