Which of the following statements best describes the state of the marketing research industry in the 1950s?
A) There was "no sense of industry."
B) Marketing research was needed for survival.
C) There were quite large "behemoths" that operated around the globe with revenues in excess of $1 billion.
D) The industry was composed of many small, privately owned firms that didn't report their revenues.
E) both A and D
E
Business
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A) surrender or terminate the agreement B) change the interest rate C) name or change the annuitant D) choose the payout option
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Event marketing occurs when a company sponsors a specific event, such as the Special Olympics, at a particular venue
Indicate whether the statement is true or false
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