This network executive was technologically driven. While radio was developing, he envisioned television:

a) William Paley; b) David Sarnoff; c) Frank Stanton; d) Peter Goldmark; e) Campbell Swinton

b

Communication & Mass Media

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A speech on "how to navigate the federal health insurance website" is an example of what type of topic?

a. self-generated b. audience-generated c. research-generated d. occasion-generated

Communication & Mass Media

Explain why it is important to know how your audience will likely interpret your story and why it is also important for you to consider this in relation to your personal perspective on the story.

What will be an ideal response?

Communication & Mass Media