Aesthetics pertains to:
A. the attitudes and beliefs which affect human behavior.
B. a kind of spirit worship which includes magic and witchcraft.
C. all man-made objects.
D. a culture's sense of beauty and good taste.
Ans: D. a culture's sense of beauty and good taste.
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In a straight rebuy situation, the need for purchase occurs when:
A) the existing systems are to be updated. B) a new technology is to be introduced. C) inventory is low. D) a service is to be outsourced.
Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.
A) variety B) simplicity C) creativity D) consistency E) flexibility