Which of the following characteristics does NOT describe the growth stage of the product life cycle?
A) Managers have to maintain product quality while building inventory and staff.
B) The product may have the marketplace to itself.
C) Managers need to worry about getting sufficient product into the distribution pipeline.
D) Maintaining quality and expanding the sales effort are other concerns.
E) Competitors are rushing to get their products to market.
Answer: A
Explanation: A) Maintaining product quality while building inventory and staff is a characteristic of the introduction stage of the product life cycle.
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