Maria is flagged as a special customer at your firm because she is a satisfied customer, returns to your company to buy, puts her reputation on the line to tell others about you, and convinces others to purchase from you, which suggests she is on the ________ rung of the loyalty ladder.

Which of the following scales is not a type of comparative scale (Figure 8.2 in the text)?

A) semantic differential B) constant sum C) Likert D) both A and C

Congratulations! You have just retired with $1.4 million dollars in your 401(k) plan. You will be receiving a fairly large Social Security check and you have adequate personal savings outside of your 401(k) to live on for several years

You don't want to lock up your retirement money into an annuity because you want to be flexible for the future. What would be your best option? A) Purchase an early withdrawal annuity. B) Roll over the balance into a qualified IRA account. C) Hire a Certified Financial Planner for investing advice. D) All of the above are correct. E) Only B and C are correct.