In the context of customer relationship management, every interaction with a customer or a potential customer is a(n) ________

A __________ is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions

Fill in the blank(s) with the appropriate word(s).

From the customer's perspective, the unique problems associated with the marketing of technology based products are concentrated largely in the late growth or maturity stage of the product life cycle

Indicate whether the statement is true or false