Ads for products that are in the "affective" model should:

a. Have long copy
b. Have dramatic visuals
c. Contain a coupon
d. Demonstrate the product in use

b

Communication & Mass Media

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Team members should work together to develop:

A. An image and vision B. Syntality and synergy C. Cohesiveness D. A culture E. All of the above

Communication & Mass Media

People in our lives such as mothers, fathers, siblings, whose perspectives we value are known as ____________________

Fill in the blank(s) with correct word

Communication & Mass Media