While salespeople indicate ____________ are most critical in building trust with the customer, customers themselves rank ____________________ as the top characteristic needed for salespeople to win customer trust.

A. Self-confidence; ask good questions
B. Intelligence; good listening skills
C. Positive attitude; Likable
D. Likable; understands business
E. Good listening skills; Product knowledge

Ans: E. Good listening skills; Product knowledge

Business

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