Mass media derive income either by selling their products directly to the audience or from__________
Fill in the blank with correct word
advertising
Communication & Mass Media
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The idea of limited cognitive resources is that: a. only a small portion of the human brain is used for cognitive processing. b. the skills required for viewing television are very similar to those required forreading a textbook
c. individuals make frequent framing errors. d. as more resources are directed toward one task, other tasks may suffer.
Communication & Mass Media
Deleting certain words from a passage is the technique used by
a) The Fog Index b) Cloze procedure c) The Flesch Readability index d) Likert scaling True/False
Communication & Mass Media