What is the difference between a simple attribute and a composite attribute?
What will be an ideal response?
A simple attribute cannot be broken down into smaller components whereas a composite attribute can be. An example of a simple attribute is last name. An example of a composite attribute is mailing_address, which would have street, city, state and zip code as components.
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A message that describes your product or service exactly in about three words is known as a _____________________.
a. Tagline b. Advertisement c. Succinct message d. Press release
Overt names:
A) reveal what the company does B) capture the essence of the idea behind the brand C) contain recognizable words or word parts that imply what the company is about D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable