Discuss the results section of the marketing research report
What will be an ideal response?
The results section is normally the longest part of the report and may comprise several chapters. Often, the results are presented not only at the aggregate level but also at the subgroup (market segment, geographical area, etc.) level. The results should be organized in a coherent and logical way. The presentation of the results should be geared directly to the components of the marketing research problem and the information needs that were identified. The details should be presented in tables and graphs, with the main findings discussed in the text.
You might also like to view...
Relationships that lack trust are characterized by self-protective efforts to control and verify each other's behavior. This statement most likely relates to the _____ level of principle-centered leadership.
A. interpersonal B. personal C. managerial D. organizational
Which of the following statements about Gen Xers is true?
A) Gen Xers are more optimistic and team-oriented. B) Gen Xers are selective, confident, and impatient. C) Gen Xers are highly socially conscious and concerned about environmental issues. D) Gen Xers feel self-sufficiency and the ability to handle any circumstance are key. E) Technology is a barrier for Gen Xers.