What did the Cincinnati Zoo do that demonstrated it was using the excellence theory in the Harambe crisis?
a. listened to and responded to key audiences
b. used social media channels
c. relied on owned media channels
d. enlisted supporters to provide favorable comments about the zoo
a. listened to and responded to key audiences
Communication & Mass Media
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The textbook lists five major sociological variables for analyzing your audience. Which of the following is NOT one of them?
A) cultural factors B) age C) socioeconomic status D) gender
Communication & Mass Media
A speech about _________ presents information about tangible things
A) people
B) ideas
C) procedures
D) objects
Communication & Mass Media