________ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project

When Starbucks extended its brand into coffee drinks and ice creams to reach customers who did not use its brand, it was using a(n) ________ strategy

A) geographical-expansion B) new-market segment C) market-penetration D) larger package size E) increased frequency

What can be done to assure the writer that information has been received or understood?

A) Send a message with a preliminary plan of action B) Send a confirmation message C) Send an indirect message indicating thoughts D) Send a confrontational message E) Acknowledge receipt of the message using email