Which of the following is true of goodwill?
A) Goodwill must be capitalized when acquired and amortized over seven years or less.
B) Both created and acquired goodwill must be recorded in the books.
C) Goodwill must be expensed when acquired.
D) Goodwill is not amortized.
D
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The marketing team at Ojho Technologies is drafting a plan to convey the benefits of its newly developed software to the users in its international markets. In this scenario, the marketing team is working on improving the _____ of the product.
A. observability B. trialability C. compatibility D. complexity
With ________, respondents see different hypothetical offers formed by combining varying levels of the attributes, then rank the various offers
A) gap level analysis B) conjoint analysis C) perceptual mapping D) concept testing E) morphological analysis