In a field study by Shultz and his colleagues (2007), several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors. How are these results being applied?
a. Neighbors tell each other tips for better energy conservation.
b. Energy companies send out workers to assess energy consumption.
c. Some utility companies now put a smiley or sad face on customers' bills.
d. People are "paying it forward" and teaching others about energy conservation.
Answer: C
Psychology
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