Who are the baby boomers and why are they important to marketers?

What will be an ideal response?

ANSWER: Research has found that boomers are willing to change brands and try new things, making them an ideal groupâ€"affluent, experienced, and flexible. For example, an analysis of consumers who bought P&G's Swiffer Sweeper found that boomers bought more Swiffers than any other age bracket. They were also more likely to try not just the original product, but four newer versions. Boomers' ability and willingness to spend have prompted marketers to develop new advertisement campaigns that they will find relatable. Because of this trend, demand for models and actors in their forties and fifties has increased.