The management of Keiko has learned that the company risks losing a long-time customer, LZT, to a competitor. What basic measures can Keiko take to build loyalty with LZT?
What will be an ideal response?
To build loyalty, Keiko can interact more closely with LZT, develop a loyalty program for LZT and other customers, create institutional ties (for example, supplying special equipment or services), or establish a brand community that includes LZT.
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Answer the following statement(s) true (T) or false (F)
1. The smaller the firm, the more likely the code of conduct will be a written document. 2. An organization has a right to monitor email exchanges between employees and Internet sites visited by employees. 3. If conducted in a universal or random form, drug testing is considered a major right of the employer. 4. When coaching, negative feedback will result in a greater improvement in employee performance than positive feedback will. 5. The primary problem in new college graduates is listening skills
In the ________ stage of new product development, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them
A) business analysis B) idea generation C) concept screening D) product development E) test marketing