Clothing, perfume, and cologne have sexual connotations, so they are more likely to be advertised using:
A) rational appeals
B) subliminal approaches
C) sexual suggestiveness
D) scarcity appeals
C
Business
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Bill purchased a nonparticipating life insurance policy. The cash value was based on the insurer's present mortality, expense, and investment experience. His premium was guaranteed for an initial period, and is "re-determined" after three years. Bill purchased:
(a) universal life insurance (b) variable life insurance (c) current assumption whole life insurance (d) indeterminate-premium whole life insurance
Business
Desktop publishing is an example of a type of photocomposition
Indicate whether the statement is true or false.
Business