What is PRIZM? How does it provide a richer description of consumer segments?
What will be an ideal response?
PRIZM (Potential Rating Index by ZIP Markets), developed by Claritas, is an example of a commercial
segmentation tool that combines geographic data with demographic data to provide richer descriptions of
consumer segments. The tool considers multiple factors, such as education, income, urbanization, mobility, and
family life cycle, and then breaks down the data by ZIP code. Segments have their own demographic traits, lifestyle
preferences, and consumer behaviors—as well as catchy names.
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The standard equation used by Gigi Enterprises for production planning is Production = Demand. The sales and operations planner is probably using:
A) a mixed production approach. B) a level production approach. C) a chase production approach. D) a bottom-up planning approach.
Why do market participants in some countries prefer to use the swap curve rather than the government bond yield curve?
What will be an ideal response?