Identify the primary industry agencies that assist in regulating the marketing and advertising industry, and explain the primary function of each
What will be an ideal response?
The Council of Better Business Bureaus collects complaints about businesses and will provide a carefully written summary of the complaints to anyone wanting to know about the business. The CBBB has three agencies that help regulate the advertising industry.
1. National Advertising Division (NAD) collects information about a complaint to determine whether the advertiser's claim is substantiated or not.
2. Appeals from the NAD are referred to the Advertising Self-Regulatory Council (ASRC)which is made up of advertising professionals and civic individuals. Rulings of the ASRC are similar to the consent order by the FTC, but with no legal power.
3. The Children's Advertising Review Unit (CARU) is responsible for monitoring all advertising in all media that is directed to children under 12.
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Which of the following data collection modes allows for recruitment and training to be conducted at a central location, monitoring of the actual interviews by a supervisor, checking completed interviews "on the spot" and offers control of
interviewers' schedules? A) drop-off survey B) CATI or CAPS C) central location telephone interviewing D) traditional telephone interviewing E) in-office interviewing
Mark is awaiting the results of his bar exam. He tells Paula that he will continue to employ her as his secretary if he passes the exam. If he fails the exam, the employment relationship has been terminated in what way?
a) fulfillment of purpose b) operation of law c) unfulfilled condition d) revocation of authority e) it did not terminate