How well do direct mail response rates represent a campaign's long-term impact? How do marketers take this into account?
What will be an ideal response?
Response rates typically understate a campaign's long-term impact. To better estimate a promotion's impact, some companies measure the impact of direct marketing on awareness, intention to buy, and word of mouth.
Business
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Which of the following describes a subprime mortgage?
A. The rate of interest is less than the prime rate of interest B. The loan-to-value ratio is below average C. The life of the mortgage is less than 25 years D. The credit risk is high
Business
Fines awarded to a plaintiff in order to punish the defendant are called ________
Fill in the blank with correct word.
Business