Identify and describe the three main types of New Luxury products
What will be an ideal response?
The three main types of New Luxury products are:
1. Accessible superpremium products — They carry a significant premium over middle-market brands, yet consumers can readily trade up to them because they are relatively low-ticket items in affordable categories.
2. Old Luxury brand extensions — They extend historically high-priced brands down-market while retaining their cachet.
3. Masstige goods — They are priced between average middle-market brands and superpremium Old Luxury brands. They are "always based on emotions, and consumers have a much stronger emotional engagement with them than with other goods."
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Ajax Corp is a multinational group that manufactures medical equipment and a variety of household electrical appliances. Kevin O'Brien is the head of the SBU that produces and markets medical equipment globally
The company's operating units appear to be a(n) ________. A) internal subsidiary B) geographical organization C) world product group D) export department E) regional headquarters
What is a provisional patent application?
What will be an ideal response?