AI Rubber is one of four suppliers of molded rubber products and has a 45% market share. The market for its products is shrinking. AI Rubber is part of a larger corporation that includes a total of seven different companies
In the BCG matrix, AI Rubber would be considered ________.
A) a star
B) a cash cow
C) a question mark
D) a dog
Answer: B
You might also like to view...
Which of the following aggregate planning strategies is known to lower employee morale?
A) yield management B) counterseasonal product and service mixing C) changing inventory levels D) varying work force size by hiring or layoffs E) back ordering during high demand periods
Each of the following are true statements EXCEPT:
A) every output form or report is a data flow produced by a process on a data-flow diagram. B) forms have a stylized format and are usually not in simple rows and columns. C) a report is only for reading and often contains data about multiple unrelated records in a computer file. D) a form typically contains data from only one record. E) systems inputs and outputs are produced during the systems implementation and operation phase of the systems development life cycle.