Which of the following supermarket strategies to increase sales would be most consistent with a neoclassical economics (versus behavioral economics) approach?
A. Holding posted prices constant but reducing package sizes.
B. Providing discounts for buying in bulk.
C. Placing the most frequently purchased items at the back of the store.
D. Positioning high-profit kids cereals on the lower shelves of the cereal aisle.
Answer: B
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