The _____ of a service most clearly reveals the relationship between its target market strategy and its distribution strategy
a. tangibility
b. location
c. customization
d. separability
ANSWER: b
Distribution strategies for service organizations must focus on issues such as convenience, number of outlets, direct vs indirect distribution, location, and scheduling. The location of a service most clearly reveals the relationship between its target market strategy and its distribution strategy.
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(a) Valid (b) Unilateral (c) Unenforceable (d) Implied
(I) A majority of life insurance companies are organized as mutual companies
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