What factors would a firm such as The Falcon's Lair need to consider when choosing between an electronic press kit or a paper press kit?
What will be an ideal response?
The Falcon's Lair must understand the format that best suits their connectors and the story. If the firm does all of its work virtually, then an electronic press kit may be the way to go. On the other hand, if the firm participates in several trade shows and other promotional events where connectors are present, then the firm would be wise to have a press kit that can be handed out rather than relying on the connectors to download it from the Internet when they get back to the office.
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