The team-based new product development approach saves times and increases effectiveness because departments work closely together in ________

Generally speaking, a firm can set its price higher when which of the following is true?

a. demand is more fixed b. demand is more inelastic c. demand is more elastic d. demand is more variable

While Jenkins Stationeries was selling branded stationery at premium prices, Pembroke Stationeries, a store across the street, was selling the same branded stationery at discount prices

Which of the following value propositions best describes Pembroke's product positioning? A) more for less B) more for the same C) same for less D) less for much less E) more for more