________ refers to sophisticated, interactive web advertising, usually employing sound and video.
A. Programmatic buying
B. Ambient advertising
C. Rich media
D. Search marketing
Answer: C
Communication & Mass Media
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________ are among the easiest tools to use for delivering effective audiovisual aid
A) Computers B) Projectors C) Posters D) Flip charts
Communication & Mass Media
Briefly describe the difference between an attitudinal effect and a behavioral effect of the media.
What will be an ideal response?
Communication & Mass Media