________ refers to sophisticated, interactive web advertising, usually employing sound and video.

A. Programmatic buying
B. Ambient advertising
C. Rich media
D. Search marketing

Answer: C

Communication & Mass Media

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________ are among the easiest tools to use for delivering effective audiovisual aid

A) Computers B) Projectors C) Posters D) Flip charts

Communication & Mass Media

Briefly describe the difference between an attitudinal effect and a behavioral effect of the media.

What will be an ideal response?

Communication & Mass Media