Eric was at work when Ann, his wife, called to confirm their dinner plans with their friends, the Millers. Eric responded by saying that he would not be able to make it and that Ann should take Derek, their son, along with her
Ann, however, could not hear most of what Eric said because Jennifer, their daughter, was crying. ________ was the first sender in this communication cycle.
A) Eric
B) Derek
C) Jennifer
D) Ann
E) the Millers
D
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When you need to maintain a close working relationship with someone to whom you are sending a negative message, you should generally
A) assume they will handle the news professionally. B) analyze the situation carefully. C) have someone else deliver the message. D) combine the direct and indirect approaches. E) delay the message as long as possible.
Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?
A) pretesting B) attitudinal measures C) pulsing D) gross rating points (GRPs) E) cost per thousand (CPM)