In order to be as persuasive as possible, the authors of your textbook recommend six guidelines. List
these guidelines.
What will be an ideal response?
(a) Establish your credibility.
(b) Focus your goals.
(c) Connect with your listeners.
(d) Organize your arguments.
(e) Support your ideas.
(f) Enhance your emotional appeals.
Communication & Mass Media
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Which tool is mainly used by large organizations seeking enhanced recognition for their names, products, services, and causes?
a) Video news release b) Audio news release c) Radio news release d) Online news release
Communication & Mass Media
Turn of the nineteenth century speakers who expressed their emotions through prescribed dramatic postures, movements, gestures, facial expressions, and tones of voice were practicing the art of
A) pontification. B) prophesy. C) declamation. D) elocution.
Communication & Mass Media