Acme Corporation has established a nonqualified deferred compensation plan with life insurance as the funding vehicle. Acme currently has 100 employees, 90 of whom work full time. Which of the following individuals must be covered by the plan?
A) Only Acme's executive officers and directors
B) All of Acme's full- and part-time employees
C) All of Acme's full-time employees
D) Any employee, officer, or executive that Acme selects
Ans: D) Any employee, officer, or executive that Acme selects
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The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:
A) continuous B) gross impressions C) pulsating D) flighting, or discontinuous
When conducting international marketing research, marketing environment considerations include all of the following except ________
A) the efficiency of the distribution system B) the quality of the product C) the public's attitude toward advertising D) government control of media