Online marketing tools for business to business include
a. Catchy themes to get the attention of business buyers
b. Consideration of how and where business people buy the product
c. Integrated personalized direct mail programs using PURLs
d. Lateral streaming interactive turnkey media installations
c. Integrated personalized direct mail programs using PURLs
Communication & Mass Media
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Tactical communication rules prescribe specific behaviors as related to more general communication themes
Indicate whether this statement is true or false.
Communication & Mass Media
Which of the following has a greater effect on the signal reach of an FM radio station?
a. Power wattage b. Antenna height c. Both antenna height and power d. Frequency on the dial
Communication & Mass Media